Capital Custom Development Develop Paid Search 
Both Sides of the Table
APRIL 15, 2010
I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. plus a large settlement on patent disputes paid from Google) so Bill did well on it. In fact, it is Overture 2.0.
Both Sides of the Table
MARCH 11, 2011
So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards. But also when you’re developing so is your competitor.
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