Capital Custom Development Paid Search Web 
Both Sides of the Table
APRIL 15, 2010
I was on This Week in Venture Capital (TWiVC) again this week with Jason Calacanis. Bill Gross is the man responsible for the overwhelming amount of monetization on the web. It was the first company to do “paid search&# back when Larry & Sergey were saying they would never do it. In fact, it is Overture 2.0.
Both Sides of the Table
MARCH 11, 2011
To say he has had an impact on the web would be an understatement. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. He wanted to build direct customer relationships to get product feedback but only 2% of customers would ever return their registration cards.
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