socalTECH

SEPTEMBER 10, 2008

Santa Monica-based Zag, the online car buying software firm headed by former CarsDirect CEO Scott Painter, has spun out a new company called TrueCar, the firm said late Wednesday. According to TrueCar, it will provide information about new car pricing, using the actual price people have paid for cars.

Zag 133

Zag Truecar CarsDirect Arcturus 133

socalTECH

OCTOBER 6, 2008

Zag has developed a software product which allows users to fully configure and price cars for car buying programs and affinity groups; the firm's software is already being used by a number of other AAA clubs. According to Zag, AAA Mid-Atlantic has just unveiled a auto buying program which is powered by the firm's software. million members.

Zag 100

Zag CarsDirect Arcturus GRP Partners 100

Both Sides of the Table

JULY 1, 2010

Scott’s first big foray into industry-changing companies came with CarsDirect, an IdeaLab company where he was the initial founder & CEO. It is the most accurate data out there that you can use to carry into a dealership and negotiate on price. Used by hedge funds, the intelligence community and multiple government agencies.

Zag 248

Zag Truecar Venture Capital CarsDirect 248