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SteelHouse Hires New CTO, CMO

socalTECH

Los Angeles-based advertising software developer SteelHouse is in major executive expansion mode, saying late Monday that it has named Boris Bronshteyn as its Chief Technology Officer, and David U. Simon as its Chief Marketing Officer. It also has promoted Chris Innes to Chief Operating Officer.

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MyShape Names New CEO, Shuffles Executives

socalTECH

Los Angeles-based MyShape , which develops a personalized shopping site for women's apparel, said today that it has named Mercedes De Luca as CEO of the firm. De Luca was most recently the company's Chief Technology Officer, and had previously served as Vice President and Chief Information Executive at Yahoo!

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