Startup Professionals Musings

JULY 17, 2023

Bill Gates ran the technical show, but Steve Ballmer never let him forget the marketing and business side of the equation. handling marketing for Duncan Hines' Moist & Easy cakes – so he and Bill were a perfect mix, so to speak. Market vision, focus, and opportunity. That’s real viral marketing.

IBM 82

IBM IBM Company Companies 82

Startup Professionals Musings

OCTOBER 31, 2020

Bill Gates ran the technical show, but Steve Ballmer never let him forget the marketing and business side of the equation. handling marketing for Duncan Hines' Moist & Easy cakes – so he and Bill were a perfect mix, so to speak. Market vision, focus, and opportunity. That’s real viral marketing.

IBM 169

IBM IBM Entrepreneur CIO 169

Startup Professionals Musings

APRIL 8, 2010

Bill Gates ran the technical show, but Steve Ballmer never let him forget the marketing and business side of the equation. handling marketing for Duncan Hines' Moist & Easy cakes – so he and Bill were a perfect mix, so to speak. Market vision, focus, and opportunity. That’s real viral marketing.

IBM 85

IBM IBM CIO Startup 85