Remove CitySearch Remove Competition Remove Demand Remove SEM
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Announcing a Deal I’ve Wanted to Talk About for a Year

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In the same year they won Business Insider’s Startup competition. They decided early to only book very high quality vendors so they build a system that could pull in Yelp & CitySearch reviews and they set the standard that it had to be highly rated. I was standing with him when he won the TechCrunch 50 award. Nice sweep!

CTO Coach 359
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

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Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? Shopping.com. The Wedding Channel.