Remove CitySearch Remove Competition Remove Paid Search Remove Patents
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? We talked about patents. Yes, long before Yelp or any similar service.