Remove CitySearch Remove Competition Remove Patents Remove SEM
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! So he founded … wait … CitySearch. Some IdeaLab successes / brand names aside from Overture & CitySearch? We talked about patents.