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I was lucky enough to be at LaunchPad LA last night to hear Dustin Dolginow from Atlas Ventures/ AngelList.co coach the incoming class on how best to use AngelList to fund their companies. Then Dustin shifted to “crowdfunding SEO” — how to get discovered, understood, and funded on AngelList.

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VCs should be more of a coach than proscriptively telling you what to do. SEO marketing vs. social marketing. I think of VCs as coaches. But successful coaches find a way to get the most out of all the existing players on the field and avoid too much unnecessary trading. Neither class of people should give up easily.

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More recently, we licensed our platform to leadership guru Marshall Goldsmith, so that he could transform his $200,000 coaching engagements into a virtual program, so that a much wider audience could benefit from Marshall's process and work. Tags: startup author entrepreneur interview genie knowledge sindell milo.

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