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Rubicon Project Debuts New Product

socalTECH

Los Angeles-based Rubicon Project , the developer of online advertising optimization tools funded by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and Peacock Equity Fund, said today that it has rolled out a new product called REVV for demand.

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Rubicon Project Launches Updated Ad Product

socalTECH

Some of the specific features in the app include ability to assign sales rights for inventory depending on country and region; limiting what geographies, site, and ad sizes specific advertising demand partners can sell; and specific pricing limits on demand partners. READ MORE>>.

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