Company CTO Coach Equity Technical Advisors 
Both Sides of the Table
NOVEMBER 19, 2009
I had a picture in the office of my first company with the logo above and the capital letters JFDI. (In I spent nearly a decade building software for large companies and then advising companies on the same. Yes, I know it’s my job as the CEO to be the coach for people and that’s fine.
SoCal CTO
MARCH 4, 2010
I’ve worked with 30+ early-stage companies in all sorts of capacities (and spoken to many, many more), so I thought it might be worthwhile trying to classify the various ways that I’ve engaged in different technology roles in startups. There’s a funny phenomenon where often the best sounding technical people are often the worst developers.
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