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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So when he saw the browser it instantly dawned on him that this would be the greatest customer development tool ever. Some IdeaLab successes / brand names aside from Overture & CitySearch? Cars Direct / Internet Brands. But also when you’re developing so is your competitor. Shopping.com. Insider Pages.