article thumbnail

Is it a Good Idea to Have Ads in Tweets?

Both Sides of the Table

My firm GRP Partners recently funded a young LA based company named Ad.Ly So PPC (pay-per-click) advertising on social networks has performed poorly to date. But then I went to the Parnassus Group’s Twitter 140 conference run by Steve Broback and Brett Schulte. Why am I excited about in-stream advertising then?

Ideas 286