Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
Google was clear that they WOULD NOT go into this business. Not because they didn’t want to do Pay-per-click (they are huge buyers of SEM) but because they didn’t want other people to know what they paid for clicks! They were a juggernaut and Google was a small company. But obviously Google won the war.
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