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How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above. CPV is a simple way to look at the blended cost of driving visitors to your free product (search engine marketing, email, social). Cost Per Vistor.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Cost per visitor is similar to CPC addressed above. CPV is a simple way to look at the blended cost of driving visitors to your free product (search engine marketing, email, social). Cost Per Vistor.