article thumbnail

How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Cost per visitor is similar to CPC addressed above. This piece originally appeared in the Wall Street Journal: [link]. Conversion Rate.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. See what other startup mentors have to say about marketing tactics. Cost per visitor is similar to CPC addressed above. This piece originally appeared in the Wall Street Journal: [link]. Conversion Rate.