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How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. you derive a net negative or positive score that tells you how pleased people are with your service. Registered users: The number of people that sign up to use the service that can be marketed to on an ongoing basis.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. you derive a net negative or positive score that tells you how pleased people are with your service. Registered users: The number of people that sign up to use the service that can be marketed to on an ongoing basis.