Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
Google was clear that they WOULD NOT go into this business. They were a juggernaut and Google was a small company. But obviously Google won the war. Mostly, Google just had way better organic results (“the loss leader&# ) so it was always preferred by consumers. That gave Google a huge cost advantage.
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