Customer Equity Patents SpaceX 
Startup Professionals Musings
OCTOBER 19, 2015
In fact, an entrepreneur friend of mine, who made millions on her marketing expertise, asserted recently that most inventors fail in business because they refuse to believe that any business expertise or experience is worth more than 5 percent in partner equity. Patents are not worth the effort, since big companies will win.
SoCal Delicious
SEPTEMBER 19, 2012
Even though their business model was tweaked a little while ago to give customers additional leniency, the business is still expecting to break $100 million in revenue this year, up from $25 million in 2010. Most recently, Rosenblatt cofounded Demand Media, launching in 2006 with $120 million in equity and the acquisition of eHow.com.
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