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Interview with Dave Fink and Jonathan Neddenriep, Postie

socalTECH

We've both build marketing technology platforms in emerging digital channels, and also built direct-to-consumer brands who rely heavily on performance marketing and data-driven marketing. We were working on a portfolio of consumer Internet brands. I understand both of you came out of Science Inc, the startup studio/incubator?

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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Bill had previously created a packaged software company called Knowledge Adventure the produced children’s educational software. Some IdeaLab successes / brand names aside from Overture & CitySearch? Cars Direct / Internet Brands. They would launch quickly and test whether or not there is any demand.