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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. Most people under estimate the challenge of winning “share of mind” the least understood concept with tech entrepreneurs. How many adds came through organic SEO? How many through affiliate deals?

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What Every Entrepreneur Could Learn from Justin Bieber

Both Sides of the Table

Justin Bieber is unbelievably entrepreneurial and most of you will never know it because he serves a target demo that doesn’t include you. To be a great entrepreneur you really do need talent. So they set out a grass route’s effort to go directly to the market. I will stand 100% behind my assertions in this post.