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WTF is Traction? A 6-Step Relationship Guide to VC

Both Sides of the Table

Many entrepreneurs make the mistake of thinking that funding is something you do in “funding season,&# some mythical 2-month period when you’re ready with a great Powerpoint deck and you hit up all of the VC’s at the same time so that you can quickly raise money and get back to the job of building a business.