How Startups Can Use Metrics to Drive Success
Both Sides of the Table
APRIL 4, 2011
How many through SEM? per click on an SEM basis this is NOT your cost to acquire a customer – you need to add conversion rate. 10% of our revenue is coming from direct sales of our banner inventory. 15% is coming from in-app product sales (25% of these with cash, 75% with “incentivized offers.”). SEO is seldom “free.”.
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