Car Door Slam Or Spare Tire? Should Startups Build For Buyers Or Users?
InfoChachkie
MARCH 16, 2016
Startups do not always have the luxury to optimize their product for both buyers and users. I learned the hard way that during a startup’s early days, entrepreneurs should give slightly greater emphasis on developing buyer features, in order to reduce the friction of the sales cycle. Should Startups Build For Buyers Or Users?
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