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Think of these as the big upfront questions a developer should ask to get an overall picture. Can you provide specific examples of different types of customers, what they need, and what the system will do for them? Ads, Viral/Social, SEO)? What are some sites or companies in the same space? Who are the customers?

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Its also been interesting to see the interaction of tools involved - Social Networking, Blogging and a Discussion Group. See Five Things Meme as an example. as an example. We have been using LinkedIn for both sourcing recruits and reviewing backgrounds for recruits. to help bloggers and blog readers with comments.

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Examples might be a recommendation engine, search engine, matching engine or something with a complex interface. Even with these, you will have paper-tested your MVP, but the reality is that customers will not be able to assess the value to them until they actually use it. Review the code being built.

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