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This Week in VC with @VCMike Hirshland of Polaris Ventures

Both Sides of the Table

Provides publishers innovative site-search tools that enhance user engagement ( icanhazcheeseburger.com and Fred Wilson’s blog avc.com use Lijit as does Feld.com [but he's an investor]). Developer and publisher of social mobile games. Example of publishers include: moviefone, Fandango, Jingle, SayNow, and voice blogs.

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Data is the Next Major Layer of the Cloud & A Major Victory for Startups

Both Sides of the Table

For decades the “layering&# of technology has allowed us to develop IT systems and networks in a specialized way that let’s best-of-breed technology solutions to emerge at each layer of the stack and to allow people with different skill sets to specialize in key areas without having to have competence in every technology arena.

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