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The brains behind one of marketing’s biggest hits are out to reshape the industry again… with direct mail

TechCrunch LA

Postie , a new Los Angeles-based startup, has a vision for the future of advertising and marketing — and it’s direct mail. Unilever buys Dollar Shave Club for reported $1B value. Neddenriep, served as the chief technology officer for Science — a role he’s continuing at Postie.

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Postie Raises $3.5M To Apply Machine Learning To Direct Mail

socalTECH

Los Angeles-based Postie , a new startup focused on using machine learning and "quant marketing" to direct mail, said on Tuesday that it has raised $3.5M in a seed funding. The funding was led by Bonfire Ventures and Crosscut Ventures.

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Enjoius Gets $1.4M For Online Party Planning Site

socalTECH

Los Angeles-based Enjoius , an online party planning website, has raised $1.4M in a seed funding round.

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Understanding What’s Going on in #LATech

Both Sides of the Table

Upfront Ventures was created 20 years ago as one of the original VC funds in Los Angeles. Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA. Back then only 15% of our dollars were invested locally whereas today 50% of our dollars are invested in LA.

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More Great News for #LATech – Crosscut Ventures Raises $75 Million Fund

Both Sides of the Table

Crosscut Ventures has just announced their 3rd fund and clocking in at $75 million , which will be focused heavily on Los Angeles – FTW. This week Michael Dubin’s startup Dollar Shave Club announced a $75 million funding round at a rumored $650 million valuation. But that was so 2008.

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