Leadership: Sell the dream while making the reality.
Berkonomics
JUNE 30, 2022
As a leader, you set the goals, establish the strategies and tactics to get there (with help from others of course) and sell the dream to all your stakeholders. And that includes potential customers as well as executives and employees. Can unmanaged growth ever happen? Sometimes growth happens without a leader envisioning it, living it daily, evangelizing it to anyone who will listen.
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