Sun.Feb 14, 2021

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6 Keys To Funding Based On Your Marketplace Advantage

Startup Professionals Musings

In their passion and excitement about a new product or service, entrepreneurs tend to continually narrow the scope of potential competitors, and often claim to have no direct competitors. This raises a big red flag with potential investors, who conclude that no competitors means no market, or you haven’t looked, and the new startup is likely not investable.