myLINGO | Connecting Non-English Speakers with the Movies
Tech Zulu Event
MAY 20, 2014
OP: During the launch we had to do some consumer education where we had to teach people how to use the app, and this involved creating new behaviors such as bringing headphones to theatres, downloading the audio track beforehand, understanding that they had to put their phone away as to not disturb someone next to them – those sort of things.
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