Remove Education Remove Idealab Remove Paid Search Remove Pricing
article thumbnail

Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

So he launched a company with exclusively paid search. He said it was better than the Yellow Pages because he would provide pricing transparency. Users would know exactly how much was paid for each click. Some IdeaLab successes / brand names aside from Overture & CitySearch? They are very hands on.