Interview with Matthias Galica, ShareSquare
socalTECH
JANUARY 24, 2011
In that market, there are literally no ROI metrics. The best metrics are estimated impressions. When you scan those codes, you're able to see a trailer on your handset, and get an email to download a deleted scene. They have no good way to tell whether that billboard you put up for a million dollars has the effect you want.
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