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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

At the time when you did a search on Lycos, Alta Vista or similar for a category such as Cars you ended up getting 9 spam results and 1 proper website to meet your needs. He took out an ad in the Yellow Pages (it was the early 80′s, pre Internet), which cost him $1,000 / month for a half-page ad. Cars Direct / Internet Brands.