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This Week in VC – Scott Painter, CEO of Zag & TrueCar

Both Sides of the Table

He didn’t tell it in the video but, ever the entrepreneur, Scott started a business to take couples up on a “mile high club&# flight on airplanes as a way of getting all of his miles logged to get his next class of airplane license that required a certain number of hours logged. It’s part of what makes him so likable.

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“Stay Lean as Long as You Can,” and Other VC Wisdom from Mark Suster

Xconomy

Put a half-dozen entry-level tech entrepreneurs together anywhere outside of the Bay Area, and it won’t take long before they start listing the local market deficiencies. But too many Web entrepreneurs squander that advantage by jumping into the same market as other Web startups, and offering similar goods and services.

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Bolstering the Partner Ranks at GRP

Both Sides of the Table

Greg was the first person to share with me the insights of mobile conversion and why with a simpler product selection and conversion funnel they would get higher conversion on mobile than on the web. He was also the first one to challenge my conventional wisdom that it made no sense for tech companies to advertise on television.

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Interview with Tara Weingarten, VroomGirls

socalTECH

As automotive web sites go, there are lots of review and information sites giving you information about new and used cars, magazines and information sites for auto enthusiasts, and discussion sites and groups for all kinds of cars. You've also got a deal with TrueCar, correct? Tara Weingarten: That's a really cool thing.

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How Startups Can Use Metrics to Drive Success

Both Sides of the Table

If you have multiple versions of your product, how many are web vs. mobile? Most people under estimate the challenge of winning “share of mind” the least understood concept with tech entrepreneurs. 10% of our revenue is coming from direct sales of our banner inventory. Measuring viral adoption is obviously important.

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How to Develop Your Fund Raising Strategy

Both Sides of the Table

I raised money as an entrepreneur, like you, in 1999, 2000, 2001, 2003 and 2005 for two different companies. Fund raising (as is much of life) is a sale – pure and simple. As with any sales campaign you need to: Qualify your buyers early so you focus your scarce resources on people likely to buy your product. .

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Can You Really Build a Great Tech Firm Outside Silicon Valley?

Both Sides of the Table

We were talking about a company, Factual (disclosure my firm is an investor), which was founded by one of LA’s most talented Internet entrepreneurs, Gil Elbaz , who as co-founder of Applied Semantics (purchased by pre-IPO Google for $102 million and now Google AdSense) is responsible for a large portion of the Internet’s monetization.