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Santa Monica-based Zag , the online auto buying software firm headed by Scott Painter, has raised $11.1M in a new equity funding round, according to a regulatory filing by the firm Tuesday afternoon. Zag said in March that it had sold 100,000 cars, and has been profitable since August of 2009.
Los Angeles-based Zag , the online car buying software firm headed by former CarsDirect CEO Scott Painter, has scored an investment from financial services firm USAA , USAA disclosed Thursday. According to USAA, it is taking an equity position in Zag, which is also providing the firm with its car buying services.
We weren't working with main street and small businesses, but public and private equity backed companies. So, the old school approach, zig to the zag, is a well timed strategy for marketers. Fortunately for us, because we work with enterprise brands, all of our brands stayed in business. It's a really crowded, saturated area.
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