The Case for In-Stream Advertising
Both Sides of the Table
NOVEMBER 22, 2009
But I also accept and appreciate the ads in Hulu because I know that I’m watching shows for free. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. Yes, I often skip commercials when I watch on my PVR. If he didn’t, I would unfollow him.
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