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Rustic Canyon Boosts Social Gaming Firm PlayFirst

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Santa Monica-based venture capital firm Rustic Canyon Partners has upped its investment in social games firm PlayFirst , which is based in San Francisco. According to PlayFirst, Rustic Canyon, Mayfield Fund, Trinity Partners, and DCM--all current investors in the game developer--have invested $5.2M

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Total Beauty Buys LimeLife

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Santa Monica-based Total Beauty Media , the online fashion content site run by Emrah Kovacoglu, said this morning that it has acquired LimeLife.com , a female lifestyle and celebrity news site. Total Beauty is also a portfolio firm of US Venture Partners, and has also gained funding from Wallington Investors.

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Docstoc Exits Beta, Adds Rev Share

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Santa Monica-based Docstoc , the document sharing site run by Jason Nazar, said this afternoon that it has officially come out of its public beta. READ MORE>>.

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Docstoc Connects To Twitter, Facebook

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Santa Monica-based Docstoc , the venture funded web-document sharing firm run by Jason Nazar, has connected the firm's document sharing service with Facebook and Twitter updates. Docstoc is venture backed by Rustic Canyon Partners, along with local angel investors. READ MORE>>.

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DECA Raises $10M More

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Santa Monica-based DECA has raised $10M in a new round of funding worth $10M, according to a regulatory filing. The funding was led by new investor Rustic Canyon Partners, with participation from Series A investors Atomico, General Catalyst Partners, and Mayfield Fund. READ MORE>>.

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Docstoc Adds Preview Feature

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Santa Monica-based Docstoc rolled out a new feature for the firm's web-based document sharing service Thursday, which allows users to embed preview links into their web pages of documents on the site. The feature is only available to users registered with the Docstoc site. The firm is headed by Jason Nazar.

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Docstoc's Jason Nazar Talks About DocStore

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Recently, Santa Monica-based Docstoc (www.docstoc.com) launched a new marketplace on its site, for anyone interested in selling professional documents. What kind of documents do you envision people offering through the site? That works like Docstoc, which is now probably the fastest growing web site for small businesses.