Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
His impact has even helped a small country gain admission to the United Nations. It was a pleasure to write them myself. He invented the category of sponsored search. If it worked in the Yellow Pages, why not on the Internet? So he launched a company with exclusively paid search. Overture (Goto.com).
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