Investors Know A Product Doesn’t Make a Business
Startup Professionals Musings
AUGUST 20, 2012
For software, websites, and high-tech products, this is the “meat” of what you intend to build. Enough detail is required so that someone else can build it without you (outsourcing). Skip the acronyms, write at an eighth-grade level, and talk in terms of “benefits” rather than “features.”
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