Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:
Both Sides of the Table
MARCH 11, 2011
All of that are in this week’s episode of This Week in VC. He invented the category of sponsored search. If it worked in the Yellow Pages, why not on the Internet? So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. Overture (Goto.com).
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