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Guerilla Marketing, Brad Feld Style

InfoChachkie

Serial entrepreneur, venture investor and startup accelerator pioneer Brad Feld has notoriously mocked traditional marketing throughout his career. If you have amazing products, the marketing of those products is trivial. If you have $hitty products, the marketing is impossible.

Marketing 233
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The Case for In-Stream Advertising

Both Sides of the Table

I myself recently covered the topic when I spoke about why GRP Partners invested in Ad.ly. I know that advertising is important to inform consumers of offers – the same reason many tech companies use SEM. GRP Partners invested in GoTo.com which rebranded as Overture. We all know and trust Brad to be authentic.

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This Week in VC Episode 6 with @Jason Calacanis: Best One Yet

Both Sides of the Table

It’s always fun chatting with Jason because he’s knowledgeable about the market, quick on topics and pushes me to talk more about VC / entrepreneur issues. We spoke about the changes to an “accredited investor&# proposed by Chris Dodd – This would be bad for angel investing. We spoke briefly about why.