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In these kinds of businesses I’m on the record as advising “ Ring the Freakin Cash Register.” So money spent should add equity value or create IP that eventually will. You technically have more gas left but you never know if some unexpected circumstance causes you to run out of gas. Valuation.
We were trying to optimize around a few criteria: price, size of round, number of syndicate partners and, of course, terms. My co-founder and other management team members wanted us to hold off and see whether we could get the deal done at a higher price. I offered a second time to fund and even increased price a little bit.
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