What Makes an Entrepreneur (3/11) – Ability to Pivot
Both Sides of the Table
DECEMBER 17, 2009
Geni.com beget Yammer. They suddenly had Javascript on pages that covered 40 million unique users and they were coming up with innovative ad products that combated banner blindness. In essence publishers use banner ads that unless you’re a super premium site don’t drive high CPMs and people aren’t looking anyways.
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