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How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

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How to Measure & Track Marketing

Jason Nazar

I’ve been a part of dozens (maybe hundreds) of product launches And in each of these cases I ask my team to put together a simple dashboard of a small set of metrics for our paid and free products that let me know the success of our efforts. For startup entrepreneurs, you can also track these metrics with Google analytics.

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Startups Should Focus On Their Net Profit Score Not Potential Promoters

InfoChachkie

A version of this article previously appeared in the Wall Street Journal. A company''s Net Promoter Score (NPS) is a beloved metric slavishly tracked and reported by product marketing and customer support executives of both established and nascent enterprises. You miss 100% of the shots you never take.” Wayne Gretzky.

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