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Social Search – What Entrepreneur Needs To Know

InfoChachkie

The Search and Social Commerce toolset helps us get deeper insights and more effectively scale more tailored consumer experiences wherever the searching for and discovering products”. However, it most likely still won’t provide revenue or a return on ad spend seen in traditional direct response channels, such as paid search.

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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). you derive a net negative or positive score that tells you how pleased people are with your service. Customer Acquisition Cost / Cost Per Acquisition .

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How to Measure & Track Marketing

Jason Nazar

For example, if it costs $1,000 on Google paid search to get 500 people to visit your site and five of those people purchase an item, your CAC is $200 ($1,000/5). you derive a net negative or positive score that tells you how pleased people are with your service. Customer Acquisition Cost / Cost Per Acquisition .