Remove Marketing Remove Paid Search Remove SEM Remove Summary
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Your Product Needs to be 10x Better than the Competition to Win. Here’s Why:

Both Sides of the Table

Summary notes, as always, provide below. He invented the category of sponsored search. So he launched a company with exclusively paid search. Users would know exactly how much was paid for each click. they can build teams that really focus on building & marketing great products. Overture (Goto.com).