Organic Search Reference Web Writing 
Both Sides of the Table
OCTOBER 29, 2009
was the “static&# web. Traditional media companies published their stories on the web. was the 2-way web. I then remember when Amazon started selling books on the web. And if even 1% of users click on the ads because they’re relevant rather than on the organic search it’s a HUGE business (as you know).
Both Sides of the Table
OCTOBER 19, 2009
I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.
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