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And if even 1% of users click on the ads because they’re relevant rather than on the organicsearch it’s a HUGE business (as you know). See Fred Wilson’s post on Twitter referring traffic. People mistook the fact that these text advertisements worked in Google to say they would work in social networks.
I had seen many cycles and decided that since I was going to do it all over again I should write about it. It included one firm who I asked not to call Salesforce.com as a reference (they were our largest pilot customer) and in their kindness they called Marc Benioff (the CEO) and asked his opinion. That changed very quickly.
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