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They most often really just need either a Part-Time CTO or Technology Advisor , and then some combination of hiring and/or outsourcing (on-shore or off-shore). The Part-Time CTO or Technology Advisor will be able to help make that determination.
Steve Gilison worked as a market researcher and product manager at a startup where my company, TechEmpower , did the software / webdevelopment. It’s very difficult to communicate the value of my services and it’s even harder to find people/companies looking to outsource their product development to a business guy like myself.
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