article thumbnail

Why Has LA Suddenly Gotten So Much Attention from VCs and Entrepreneurs?

Both Sides of the Table

” It’s the most common refrain I hear from investors and even entrepreneurs these days. He presented a system where your search results would be ranked based on companies bidding for placement and where merchants would be charged on a “cost per click” basis (CPC). “There’s something going on in LA.”

article thumbnail

How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Net Promoter Score. The net promoter score is the most common measurement of the quality of the product experience.

article thumbnail

How to Measure & Track Marketing

Jason Nazar

For startup entrepreneurs, you can also track these metrics with Google analytics. CAC is a derivative of your cost per click (CPC) or the costs to drive a visitor to your app and your conversion rate. Net Promoter Score. The net promoter score is the most common measurement of the quality of the product experience.